Faced with the homogenization of bakery products today, lots of manufacturers begin to apply packaging influence for customers’ continued attraction. So, the long-term direction of the development of enterprises is to differentiate the packaging and to design the packaging in line with the consumer concept.
When consumers are faced with a wide range of bread, cakes, and other bakery products on the shelf, the purchase decision and behavior are often generated in just a few seconds. In layman’s terms, when you walk past a product whose appearance doesn’t attract you, you’re not likely to take it and put it in your shopping cart, so the packaging becomes the last “weapon” to grab the consumer.
Packaging trend to “boxed freshness”
With the improvement of people’s living standards, coupled with the accelerated pace of life and the penetration of Western food culture, people’s consumption of baked goods is also increasing rapidly. At present, the domestic bakery food market is in a rapid development stage, and bakery products such as short-bread bakery products cater to the market demand for consumer upgrading demand of more freshness and health. Without a doubt, the short-term warranty products are popular for their freshness, health benefits, and good taste. To ensure its flavor and freshness, we apply vacuum packing or atmosphere packaging, besides high bakery skills. By extracting the air inside, filling protective gases such as nitrogen, we can make the products of a high barrier to oxygen which is the main cause of food spoilage.
The popularity of bakeries in small packs
Baking food of small portions or single-serving is gaining more popularity, with the increasing consciousness of health and individuality. Smaller packs of baked goods help consumers to identify the exact amount of food they consume and control calorie intake. Moreover, they’re light and easy to carry around. Japan is a country that loves mini portion sizes,which is said to be an important reason for their long-term healthy lifestyle.
The above small packs are formed by roll films which soften after heat. It’s less expensive, and more convenient and flexible than traditional ready trays, as we can customize the package shapes and sizes accordingly. After package forming, we fill protective gases which can save additives like deoxidizers. Such an individualized package can make your products stand out among peers and catch customers’ attention at first. In this way, package differentiation is achieved.
Started in 1994, Utien pack has decades’ experience in packaging equipment. We have also participated in the draft of the national standard of thermoforming packaging machines. With top quality and stability, we have earned a good customer reputation at home and abroad.
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Post time: Sep-11-2021